How MAKE UP FOR EVER built this send — a new launch email shipped as mixed / modular on Sunday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: MAKE UP FOR EVERflowPreheader: “[redacted] to your makeup journey.”
Offer
15% off
Voice warmth
0.60
Sent
Sun · 5am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 32.5% when it discounts).
Voice warmth 0.53 for MAKE UP FOR EVER vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New launch
New product drops, restocks, and launch moments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount-led
Price and promotion are the main message.
Hero headline
[redacted] to Make Up For Ever – Here's 15% Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CREATE ACCOUNT”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
“Digital shade finder service”efficacy · unsubstantiated
“Free delivery on $29+ orders”guarantee · substantiated
Products featured
HD Skinbestseller
Rouge Artist
Mist & Fix
Step 1 Primers
Palettes
Brushes
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.