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Malibu C/Discount Led/email teardown

Ends Soon: 20% Off Travel Haircare 💼

How Malibu C built this send — a discount led email shipped as mixed / modular on Tuesday at 6pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Malibu CcampaignPreheader: “Stock up before your next trip! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.60
Sent
Tue · 6pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
  • Voice warmth 0.63 for Malibu C vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Travel / On The Go Convenience
Hero headline
Boarding is Closing Soon — Grab 20% OFF Travel Sizes Now!
Emotional appeal
fear of missing out
Calendar moment
Summer Travel
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “eliminates brassiness & discoloration, removes minerals to purify hair, restores volume & radiant shine”efficacy · unsubstantiated
  • “100% vegan”ingredient · substantiated
  • “improves appearance of scalp, removes mineral buildup, soothes dry scalp”efficacy · unsubstantiated
Products featured
  • Hard Water Wellness® Shampoo (3.4 fl. oz.)
  • Hard Water Wellness® Conditioner (3.4 fl. oz.)
  • Replenish Hair Masque (3.4 fl. oz.)
  • Un-Do-Goo® Shampoo (3.4 fl. oz.)
  • Hard Water Wellness® Remedy (Box of 12 / 1 Packet)bestseller
  • Scalp Therapy Wellness Remedy (Box of 12 / 1 Packet)
  • Swimmers Wellness® Remedy (Box of 12 / 1 Packet)
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.