How Malibu C built this send β a ingredient education email shipped as mixed / modular on Sunday at 6am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Malibu C does discount it averages 17.5% off β 5.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.63 for Malibu C vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Ingredient Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
We Believe in Vitamin C
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βLearn Moreβ
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words β 'Learn how', 'Read more'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βSince 1985, we've used the purest, most potent form of ascorbic acid (Vitamin C) in our crystallized Wellness Remedies.βingredient Β· unsubstantiated
βThis nature-inspired solution helps protect hair from oxidizers that cause damage.βefficacy Β· unsubstantiated
βRemoves chlorine, copper, and other pool elements to reveal shinier, healthier, more vibrant hair.βefficacy Β· unsubstantiated
β100% veganβingredient Β· unsubstantiated
βPatented vitamin technology removes mineral and medicinal buildup.βingredient Β· substantiated
Products featured
Swimmer's Wellness Remedy
Color Prepare Wellness Hair Remedy
Scalp Therapy Wellness Remedy
Malibu Blondes Wellness Remedy
Hard Water Wellness Hair Remedy
Curl Partner Wellness Remedy
Wefts & Extensions Wellness Collection
Kujola
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