How ma:nyo US built this send โ a discount led email shipped as product hero on Monday at 8pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off โ 7.5 points deeper than the tracked set average of 22.5% (this brand averages 31.0% when it discounts).
Voice warmth 0.61 for ma:nyo US vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Hotter Than Prime
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push โ 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$40
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
โWeโโYouโ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Nowโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Monday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Pure Cleansing Water Sensitive
Pure Cleansing Oil
Panthetoin Cream
V.col (GWP)
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.