How ma:nyo US built this send โ a discount led email shipped as product hero on Friday at 4pm, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When ma:nyo US does discount it averages 31.0% off โ 8.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ma:nyo US vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
How About $10 Off Coupon?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$49
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOPโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โ2024 Olive Young Awards โ 1st in Cleansersโranking ยท substantiated
โ6 years consecutive Olive Young cleansing award winnerโranking ยท substantiated
โ98% (visible in email)โefficacy ยท unsubstantiated
Products featured
Pure Cleansing Oilbestseller
Bifida Biome Complex Ampoulebestseller
Galac Niacin 3.0 Essencebestseller
Deep Pore Cleansing Soda Foam
Pure & Deep Cleansing Foam
Herbgreen Cleansing Oil
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.