How ma:nyo US built this send โ a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 31.0% when it discounts).
Voice warmth 0.61 for ma:nyo US vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Education
Hero headline
Welcome to ma:nyo โ The Sorceress of Nature, crafting magical potions for healthier skin
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOPโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โ98% (referenced in visible prices/codes)โefficacy ยท unsubstantiated
โ2024 Olive Young Awards โ 1st in Cleansersโranking ยท substantiated
โ6 years consecutive Olive Young cleansing award winnerโranking ยท substantiated
โThe Sorceress of Nature, crafting magical potions for healthier skinโefficacy ยท unsubstantiated
Products featured
Pure Cleansing Oilbestseller
Bifida Biome Complex Ampoulebestseller
Galac Niacin 3.0 Essencebestseller
Deep Pore Cleansing Soda Foam
Herbgreen Cleansing Oil
Pure & Deep Cleansing Foam
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.