Welcome to Maya Chia — Your New Standard in Skincare
How Maya Chia Beauty built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.66 for Maya Chia Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Welcome to Maya Chia — Your New Standard in Skincare
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Award-winning, ingredient-driven formulas that deliver real, visible results”efficacy · unsubstantiated
“We source the world's most innovative, clinically-proven ingredients”ingredient · unsubstantiated
“Crafted with precision in our solar-powered labs in Charleston, South Carolina”sustainability · substantiated
“One of the most highly awarded beauty brands”ranking · unsubstantiated
“Chia seed oil sustainably sourced from Central America and extracted using a supercritical method to ensure maximum purity and potency”ingredient · unsubstantiated
Products featured
The Super Lift Vitamin C Morning Radiance Treatmentbestseller
The Straight A Advanced Gentle Retinol Treatmentbestseller
The Advanced Response Complex Regenerating Hydration Face & Neck Cream
Power Fol Advanced Multi-Correctional Scalp and Hair Treatment
The Revitalizer Beautifying Supercritical Body Oil
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.