How Maya Chia Beauty built this send — a clean ingredients email shipped as product hero on Friday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.66 for Maya Chia Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
Where Innovation Meets Intention
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Friday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“One of the most awarded clean beauty brands”ranking · unsubstantiated
“Featured in InStyle, Vogue, Goop, and Allure”social proof · substantiated
“Packed with vitamin C and botanicals, this balm soothes, hydrates, and restores — Vanity Fair”efficacy · unsubstantiated
“After 180+ iterations, we crafted our most complex, innovative, and universally loved formula for all skin types”efficacy · unsubstantiated
“After 75+ iterations, we launched one of the first clean scalpcare formulas”ingredient · unsubstantiated
“Worth every penny — with three forms of vitamin C, peptides, and orange blossom stem cells for a glowy, more youthful appearance — Allure”ingredient · substantiated
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Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.