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MDSolarSciences/Clinical Results/email teardown

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How MDSolarSciences built this send — a clinical results email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MDSolarSciencesflowPreheader: “Start your skin health journey today ➡️ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.60
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.63 for MDSolarSciences vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Skin Health Starts with Daily Defense
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP ALL NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Derm Developed”ingredient · unsubstantiated
  • “Cruelty Free”sustainability · substantiated
  • “Vegan”sustainability · substantiated
  • “Paraben Free”ingredient · unsubstantiated
  • “Synthetic Fragrance Free”ingredient · unsubstantiated
  • “Designed for Sensitive Skin Types”efficacy · unsubstantiated
  • “Loved by Editors & Dermatologists”social proof · unsubstantiated
  • “The best spray sunscreens to spritz all summer long, according to dermatologists. — Vogue”social proof · substantiated
  • “Built-In Defense for Healthier Skin Powered by ProVention-R™”ingredient · unsubstantiated
Products featured
  • Daily Perfecting Moisturizer SPF 30$78hero
  • Gleam + Glow SPF 50$38bestseller
  • Hydrating Sheer Lip Balm SPF 30$26
  • MD Mineral BB Crème SPF 50$43
  • Quick Dry Body Spray SPF 40bestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.