Summer Exclusive: 30% OFF Your Subscription Order π
How Medicine Mama's Apothecary built this send β a subscription savings email shipped as product hero on Wednesday at 4pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off β 7.5 points deeper than the tracked set average of 22.5% (this brand averages 34.4% when it discounts).
Voice warmth 0.69 for Medicine Mama's Apothecary vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Subscription Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Hot for Summer 30% OFF Your First 1-Pack Subscription Order
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βGET 30% OFFβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βClinically proven internal dryness relief with benefits that build over time.βefficacy Β· unsubstantiated
βEssential hydration that soothes + protects, 365 days a year.βefficacy Β· unsubstantiated
β30% OFF your first order and up to 25% OFF every order afterβguarantee Β· substantiated
Products featured
Vulva Balmbestseller
Vaginal Moisturizer
Daily Care Duo
Kujola
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