How Medicine Mama's Apothecary built this send — a women's intimate wellness email shipped as mixed / modular on Tuesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 34.4% when it discounts).
Voice warmth 0.69 for Medicine Mama's Apothecary vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Women'S Intimate Wellness
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Welcome to Medicine Mama — Boldly Pure Vulva Care
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$50
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop 20% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Daily vulva care for every stage of womanhood”efficacy · unsubstantiated
“Boldly Pure Vulva Care”ingredient · unsubstantiated
“Prioritize a part of women's health that's been historically ignored”efficacy · unsubstantiated
“Available at Target, ULTA Beauty, Amazon”social proof · substantiated
Products featured
VMagic Vulva Balmhero
Medicine Mama Spray
Medicine Mama Scrub
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.