How Medik8 built this send — a routine education email shipped as product hero on Friday at 6am, carrying a 15% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Medik8campaignPreheader: “Two steps. One thorough cleanse”
Offer
15% off
Voice warmth
0.60
Sent
Fri · 6am
Format
Product hero
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.58 for Medik8 vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
Meet Your Hydrating Double Cleansing Duo
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
cdn.uk.exponea.com
No UTM tagging detected
Tracking domain
cdn.uk.exponea.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to maintain hydration until your next cleanse”efficacy · substantiated
“Melts away makeup, sunscreen, and daily grime while nourishing the skin”efficacy · unsubstantiated
“Certified B Corporation”sustainability · substantiated
Products featured
Lipid-Balance Cleansing Oil
Total Moisture Daily Cleansing Gelnew
Double Cleansing Duo Bundle$54hero
Kujola
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