How Medik8 built this send — a travel ready routine education email shipped as mixed / modular on Tuesday at 11am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Medik8campaignPreheader: “Planning a summer escape? Take us with you”
Offer
Free shipping
Voice warmth
0.60
Sent
Tue · 11am
Format
Mixed / modular
How this send compares
When Medik8 does discount it averages 16.7% off — 5.9 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.58 for Medik8 vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Travel Ready Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
Your Skincare Passport
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$25
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP TRAVEL SIZES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
cdn.uk.exponea.com
No UTM tagging detected
Tracking domain
cdn.uk.exponea.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Exfoliating toners rich in PHAs and BHAs to reveal a visibly smoother, clearer and more radiant complexion”efficacy · unsubstantiated
“Proven serums designed to target specific concerns and gentle enough for all skin types”efficacy · unsubstantiated
“Powerful multi-functional moisturisers that seal in hydration and provide lasting protection”efficacy · unsubstantiated
“Results Without Compromise”efficacy · unsubstantiated
“Certified B Corporation”sustainability · substantiated
Products featured
Press & Clear
Press & Glow
Liquid Peptides
C-Tetra Luxe
Hydr8 B5
Advanced Pro-Collagen+ Peptide Cream
Daily Radiance Vitamin C
Advanced Night Restore
Kujola
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