How Medik8 built this send — a dermatologist / clinical email shipped as mixed / modular on Sunday at 1am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Medik8flowPreheader: “Enjoy 15% off our first order* with code [redacted]”
Offer
15% off
Voice warmth
0.65
Sent
Sun · 1am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.58 for Medik8 vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount-led
Price and promotion are the main message.
Hero headline
Welcome to Medik8
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BESTSELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
cdn.uk.exponea.com
No UTM tagging detected
Tracking domain
cdn.uk.exponea.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
1am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“UK's No.1 dermatological face serum”ranking · substantiated
“Winner of 30+ Global Awards”social proof · substantiated
“World First Patented Technology”ingredient · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.