How Medik8 built this send — a discount led email shipped as product hero on Sunday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Medik8campaignPreheader: “Save 20% on all your favourite Medik8 sunscreens”
Offer
20% off
Voice warmth
0.55
Sent
Sun · 6am
Format
Product hero
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.58 for Medik8 vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Sun Protection
Hero headline
20% Off Sunscreens – We've Taken the VAT Off SPF
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SUNSCREENS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
cdn.uk.exponea.com
No UTM tagging detected
Tracking domain
cdn.uk.exponea.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“SPF50+ PA++++ – Delivers our highest level of protection against UV damage”efficacy · unsubstantiated
“Elevated with a next-generation DNA repair enzyme to help support skin's natural repair mechanisms”ingredient · unsubstantiated
“SPF30 with 5* UV Protection – moisturising formula to hydrate, smooth and help shield skin against UV & environmental aggressors, including blue light, air pollution and glycation”efficacy · unsubstantiated
“Daily Radiance Vitamin C – Our bestselling 2-in-1 day cream”social proof · unsubstantiated
“7% vitamin C”ingredient · substantiated
“Certified B Corporation”sustainability · substantiated
Products featured
Advanced Day Ultimate Protect SPF50+ PA++++hero
Advanced Day Total Protect SPF30
Advanced Day Eye Protect SPF30
Daily Radiance Vitamin C SPF30bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.