How Medik8 built this send — a new launch email shipped as product hero on Wednesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Medik8campaignPreheader: “From cleanse to cream”
Offer
20% off
Voice warmth
0.55
Sent
Wed · 6am
Format
Product hero
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.58 for Medik8 vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Barrier Care Perfected — From First to Final Step
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
cdn.uk.exponea.com
No UTM tagging detected
Tracking domain
cdn.uk.exponea.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven hydration until your next cleanse”efficacy · substantiated
“Improved skin health in just 1 hour with multi-weight hyaluronic acid and barrier-supporting peptides”efficacy · substantiated
“Multi-weight hyaluronic acid and barrier-supporting peptides”ingredient · substantiated
“Barrier-Boosting Gel-to-Foam with Moisture Magnets™ & Prebiotics”ingredient · unsubstantiated
“Certified B Corporation”sustainability · substantiated
Products featured
Total Moisture Daily Cleansing Gelnew
Total Moisture Daily Facial Cream
C-Tetra Advanced (Vitamin C)
Advanced Day Ultimate Protect SPF
Lipid-Balance Cleansing Oil
Exo·Skin Prismatic
Crystal Retinol
Daily Radiance Vitamin C SPF 30
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.