How Medpeel.com built this send — a discount led email shipped as mixed / modular on Tuesday at 8am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Medpeel.comflow
Offer
20% off
Voice warmth
0.72
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.72 for Medpeel.com vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Welcome! Your 20% off is here
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GO EXPLORING >”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.