How Alleyoop built this send β a routine education email shipped as editorial / long-form on Thursday at 7pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.75 for Alleyoop vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Multitasking Makeup
Hero headline
Model looks made easy
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop All Multitasking Makeupβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βBuildable coverage SPF skin tint with hydrating ingredients that make skin glowβefficacy Β· unsubstantiated
βLong-wear eyeshadow for hot summer weatherβefficacy Β· unsubstantiated
βColor payoff makes brow pencil easy to use β just blend and go with built-in spoolieβefficacy Β· unsubstantiated
Products featured
Sunsational Daily Skin Tint
Swift Brow Shape + Fill Pencil
11th Hour Eyeshadow
Sun Serum Lip Oil
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.