Alleyoop/Bundle Convenience/email teardown

We’re all set πŸ’ͺ

How Alleyoop built this send β€” a bundle convenience email shipped as mixed / modular on Wednesday at 2am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: AlleyoopcampaignPreheader: β€œBeauty bundles for the booked and busy πŸ—“οΈ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.75
Sent
Wed Β· 2am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.75 for Alleyoop vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Bundle Convenience
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Time Saving Beauty
Hero headline
Bundled up and ready to go
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email β€” no discount or incentive.
Depth
β€”
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop All Makeup Sets”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
2am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œTime-saving, customizable sets”efficacy Β· unsubstantiated
  • β€œFor lashes that last, eyeshadow that won't crease, and brows on point”efficacy Β· unsubstantiated
  • β€œFull face of weightless hydration and high-level sun protection”efficacy Β· unsubstantiated
  • β€œBroad Spectrum SPF 50 Tinted Mineral Sunscreen with Niacinamide”ingredient Β· substantiated
  • β€œSun Serum Lip Oil Broad Spectrum SPF 40 Sunscreen”ingredient Β· substantiated
Products featured
  • Eye-ssentials Set
  • Sun-Ready SPF Set
  • Double Take Set
  • Al-in-One Make Up Set
Kujola

See how your brand compares β€” open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.