Mia Secret Inc./Professional Grade/email teardown

Why Mia Secret? ๐Ÿ’…

How Mia Secret Inc. built this send โ€” a professional grade email shipped as product hero on Friday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mia Secret Inc.campaignPreheader: โ€œSee why 120+ countries choose us! อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ โ€
Offer
Free shipping
Voice warmth
0.65
Sent
Fri ยท 7am
Format
Product hero
How this send compares
  • When Mia Secret Inc. does discount it averages 10.0% off โ€” 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.75 for Mia Secret Inc. vs 0.70 across the set โ€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Professional Grade
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Social Proof
Hero headline
Pro-Grade Products Loved by Salons
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$99
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
โ€œWeโ€โ€œYouโ€
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 โ€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
โ€œShop Nowโ€
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ€” 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • โ€œTrusted in 120+ countriesโ€social proof ยท unsubstantiated
  • โ€œProfessional-grade performance and innovative formulas trusted worldwideโ€efficacy ยท unsubstantiated
  • โ€œLoved by professionals for their durability and flawless resultsโ€social proof ยท unsubstantiated
  • โ€œEvery product is crafted with rigorous quality controlโ€efficacy ยท unsubstantiated
Products featured
  • Advanced EMA Liquid Monomerbestseller
  • Cover Nude Blush Acrylic Powderbestseller
  • Nail Prep and Xtrabond Bundlebestseller
  • Coffee Scented Liquid Monomerbestseller
Kujola

See how your brand compares โ€” open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ€” we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed โ€” it is not part of the indexed analysis above.