How Mia Secret Inc. built this send โ a professional grade email shipped as product hero on Friday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Mia Secret Inc. does discount it averages 10.0% off โ 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Mia Secret Inc. vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Professional Grade
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Social Proof
Hero headline
Pro-Grade Products Loved by Salons
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$99
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Nowโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โTrusted in 120+ countriesโsocial proof ยท unsubstantiated
โProfessional-grade performance and innovative formulas trusted worldwideโefficacy ยท unsubstantiated
โLoved by professionals for their durability and flawless resultsโsocial proof ยท unsubstantiated
โEvery product is crafted with rigorous quality controlโefficacy ยท unsubstantiated
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