How Michael's Chemist built this send — a profile completion email shipped as mixed / modular on Tuesday at 6pm, carrying a $5 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Michael's Chemist does discount it averages 13.3% off — 9.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.66 for Michael's Chemist vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Profile Completion
Creative format
Mixed / modular
Secondary: Plain-text
Secondary theme
Loyalty Rewards
Hero headline
Complete Your Profile & Be Rewarded
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$5 off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Complete Profile”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Most competitive prices in Australia”social proof · unsubstantiated
“$5 Birthday Voucher upon profile completion”guarantee · unsubstantiated
“Tailored rewards and offers upon profile completion”efficacy · unsubstantiated
Products featured
No products named.
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.