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Com/Welcome Discount/email teardown

Take 10% off your Michael's Chemist order

How Com built this send — a welcome discount email shipped as mixed / modular on Tuesday at 2pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Michael's ChemistflowPreheader: “Thanks for subscribing! Enjoy your 10% discount on your next order. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.72
Sent
Tue · 2pm
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5%.
01

Message & creative

Message theme
Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Top Sellers Showcase
Hero headline
Thank you for subscribing — enjoy 10% off your first order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
2pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “As a Michael's Chemist online member, you are eligible to receive exclusive rewards and offers”guarantee · unsubstantiated
Products featured
  • TePe Interdental Brush Angle Yellow 0.4mm 6 Pack$5bestseller
  • Elixir Raw Honey 1kg$26bestseller
  • Medi-Pak Hot/Cold Large Gel Pack$7bestseller
  • Bioglan Throat Clear Honey & Lemon Lozenges 20$6bestseller
  • Hismile Foam Mouthwash - Blue Raspberry 45ml$12bestseller
  • Faulding Probiotics 150 Capsules$43bestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.