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Michel Germain/Discovery Set/email teardown

Explore Women’s & Men’s Discovery Sets

How Michel Germain built this send — a discovery set email shipped as product hero on Monday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Michel GermainflowPreheader: “Haven’t used your welcome offer yet? Explore our fragrances and save 10%. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.65
Sent
Mon · 7am
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.75 for Michel Germain vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discovery Set
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Welcome Offer
Hero headline
Discover Our Five Most Inviting Perfumes
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“EXPLORE WOMEN'S DISCOVERY SET”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Each set includes a $29 gift certificate toward your future full-size purchase”guarantee · substantiated
  • “3 Samples with $65+”efficacy · substantiated
  • “FREE Shipping USA/CA/UK”guarantee · substantiated
Products featured
  • Women's Discovery Love Sethero
  • Men's Discovery Love Set
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.