How Milani built this send — a social proof email shipped as product hero on Thursday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Milani does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.60 for Milani vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
New Launch
Hero headline
Best in Blur
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
milani-cosmetics.attentivemail.com
No UTM tagging detected
Tracking domain
milani-cosmetics.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Sweeps on with a soft, weightless feel and leaves behind a smooth, airbrushed finish.”efficacy · unsubstantiated
“Light as air. All-day hold.”efficacy · unsubstantiated
“Up to 16 HR wear”efficacy · unsubstantiated
“"It just melts into my skin and gives me this pore-less airbrushed glow." -MichelleC”social proof · unsubstantiated
“"It really does add a blurring effect and minimized the look of my pores!" -NancyO”social proof · unsubstantiated
“"It gave me a flawless finish!! The blurring is blurring." -JessQ”social proof · unsubstantiated
Products featured
Baked Blurring Finishing Powdernew
Make It Last Microfine Mist Natural Finish Setting Spraynew
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.