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Miracle Botanicals Essential Oils/Bundle Discount/email teardown

Build Your Own Hydrosol Trio & Save 25%

How Miracle Botanicals Essential Oils built this send — a bundle discount email shipped as product hero on Friday at 6pm, carrying a 25% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Miracle Botanicals Essential OilscampaignPreheader: “Choose any 3 hydrosols and save 25% — featuring our Hawaiian-grown favorites. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.85
Sent
Fri · 6pm
Format
Product hero
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
  • Voice warmth 0.84 for Miracle Botanicals Essential Oils vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Bundle Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Hawaiian Grown Ingredients
Hero headline
Build Your Own Hydrosol Trio & Save 25%
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.78
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop All Hydrosols”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Hawaiian-grown favorites”ingredient · unsubstantiated
  • “Soft, floral, and beautifully calming — perfect for skin, hair, pillow sprays, and peaceful evening rituals”efficacy · unsubstantiated
  • “Warm, woodsy, and grounding — beautiful mist for meditation, sacred space, linens”efficacy · unsubstantiated
  • “Earthy, golden, and uniquely vibrant — brings a fresh botanical touch to your skin care”efficacy · unsubstantiated
Products featured
  • Hawaiian Lavender Hydrosolhero
  • Hawaiian Sandalwood Hydrosolhero
  • Hawaiian Turmeric Hydrosolhero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.