How Miracle Botanicals Essential Oils built this send — a social following email shipped as mixed / modular on Thursday at 9pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Miracle Botanicals Essential Oilscampaign
Offer
Full price
Voice warmth
0.75
Sent
Thu · 9pm
Format
Mixed / modular
How this send compares
When Miracle Botanicals Essential Oils does discount it averages 18.3% off — 4.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.84 for Miracle Botanicals Essential Oils vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Following
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Product Discovery
Hero headline
Follow us on social media!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Buy Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% Pure Essential Oil”ingredient · unsubstantiated
Products featured
Pine Resin Turpentine Essential Oil - Organic (Pinus Pinaster)$11
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.