How Miracle Botanicals Essential Oils built this send — a gift with purchase email shipped as product hero on Wednesday at 6pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Miracle Botanicals Essential Oils does discount it averages 18.3% off — 4.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.84 for Miracle Botanicals Essential Oils vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Ingredient Education
Hero headline
Free Mexican Juniper Wood Essential Oil with Orders Over $50
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP MEXICAN JUNIPER WOOD”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% Pure Essential Oil”ingredient · unsubstantiated
“Deep, warm, dry-woody aroma with a clean, resinous edge”efficacy · unsubstantiated
“Perfect for creating a calm atmosphere, grounding your energy, and bringing a peaceful forest-like feeling into your space”efficacy · unsubstantiated
Products featured
Mexican Juniper Wood Essential Oilnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.