How Miracle Botanicals Essential Oils built this send — a welcome gift & new customer discount email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Miracle Botanicals Essential Oilsflow
Offer
15% off
Voice warmth
0.92
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.84 for Miracle Botanicals Essential Oils vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Gift & New Customer Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients & Ethical Sourcing
Hero headline
Welcome to Miracle Botanicals – 15% Off Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.92
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“100% Pure Essential Oil”ingredient · unsubstantiated
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