How Miracle Botanicals Essential Oils built this send — a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Miracle Botanicals Essential Oilsflow
Offer
15% off
Voice warmth
0.85
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.84 for Miracle Botanicals Essential Oils vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Pure Botanical Ingredients
Hero headline
Welcome to the Miracle Botanicals family! Use code [redacted] for 15% off your first purchase!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“100% Pure Essential Oil”ingredient · unsubstantiated
“100% Pure Botanical Blend”ingredient · unsubstantiated
“100% Pure Carrier Oil”ingredient · unsubstantiated
Products featured
Neroli Essential Oil (Citrus Aurantium)
Jasmine Bloom
Sea Buckthorn Seed CO2 Total Extract
Black Seed Oil, Organic (Nigella Sativa L.)
Sandalwood Essential Oil Blend
Peppermint Essential Oil USA (Mentha Piperita)
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.