Mirai Clinical / Discount Led / email teardown
20% Off Sitewide πΊπΈ July 4th Sale How Mirai Clinical built this send β a discount led email shipped as product hero on Wednesday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jul 1, 2026 From: Mirai Clinical campaign Preheader: βStay confidently fresh all weekend long. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Efficacy
Hero headline
4th of July 20% OFF Sitewide
Emotional appeal
fear of missing out
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.40
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.65
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βShop 20% OFF Sitewideβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βOnly Mirai Soap eliminates 97% of Nonenal (aging) odorβ efficacy Β· substantiated βMirai contains 97% Deodorizing Tannin Concentrate vs. competitors' 0.9% Persimmon Juiceβ ingredient Β· substantiated βFeatured on Shark Tank β 'based on persimmon, solves for men and women over 40 to eliminate the odor of Nonenal'β social proof Β· substantiated βThe Washington Post: 'Left me feeling very clean'β social proof Β· substantiated βDr. Jeannie Giese: 'I highly recommend my patients'β social proof Β· substantiated Products featured
Deodorizing Soap with Persimmon bestseller Purifying & Deodorizing Body Wash bestseller Purifying Set bestseller Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Mirai Clinical β All discount led emails β All % off offers β July 4th sends β