How Mirai Clinical built this send β a discount led email shipped as product hero on Saturday at 7pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Clinical Ingredients
Hero headline
20% OFF Sitewide β Made for July 4th
Emotional appeal
trust
Calendar moment
July 4th
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βEliminates 97% of aging (Nonenal) odorβefficacy Β· substantiated
βContains Japanese Persimmon extract (Deodorizing Tannin Concentrate)βingredient Β· substantiated
βMade in USAβingredient Β· substantiated
βFeatured on Shark Tankβsocial proof Β· substantiated
βFeatured in The Washington Post β 'Left me feeling very clean'βsocial proof Β· substantiated
βRecommended by Dr. Jeannie Gieseβsocial proof Β· unsubstantiated
Products featured
Purifying & Deodorizing Body Wash with Persimmonhero
Purifying & Deodorizing Hair Shampoo with Persimmon
Moisturizing & Deodorizing Conditioner with Persimmon
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.