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Mirai Clinical/Discount Led/email teardown

48h left ⏳ 20% Off Sitewide Sale

How Mirai Clinical built this send — a discount led email shipped as mixed / modular on Sunday at 1pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mirai ClinicalcampaignPreheader: “4th of July freshness, stay confidently fresh. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.65
Sent
Sun · 1pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
  • Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Countdown / urgency
Secondary theme
Clinical Efficacy
Hero headline
4th of July 20% OFF Sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Live countdown
Expires Invalid Date
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop 20% OFF Sitewide”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Mirai Clinical eliminates 97% of Nonenal (aging) odor”efficacy · substantiated
  • “97% Deodorizing Tannin Concentrate vs. 0.9% in competitors (just persimmon juice)”ingredient · substantiated
  • “Featured on Shark Tank — 'based on persimmon, solves for men and women over 40 to eliminate the odor of Nonenal'”social proof · substantiated
  • “The Washington Post: 'Left me feeling very clean'”social proof · substantiated
  • “Dr. Jeannie Giese: 'I highly recommend my patients'”social proof · substantiated
Products featured
  • Deodorizing Soap with Persimmonbestseller
  • Purifying & Deodorizing Body Washbestseller
  • Purifying Set (Memorial Bundle)bestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.