How Mirai Clinical built this send — a social proof email shipped as user-generated on Thursday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clinical Efficacy
Hero headline
Body Care That Makes You Feel Seen
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET 15% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Thursday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to eliminate Nonenal™”efficacy · unsubstantiated
“Recommended by medical professionals”social proof · unsubstantiated
“Contains Japanese Persimmon and Green Tea”ingredient · substantiated
“Gentle, natural”efficacy · unsubstantiated
Products featured
Deodorizing Soap with Persimmonbestseller
Purifying & Deodorizing Body Wash with Persimmonbestseller
Kujola
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