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Mirai Clinical/Clean Ingredients/email teardown

OPS (Old People Smell) won’t leave you...

How Mirai Clinical built this send — a clean ingredients email shipped as mixed / modular on Saturday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mirai ClinicalcampaignPreheader: “Aging odor lingers. Discounts don’t. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.65
Sent
Sat · 8am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
  • Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Less than 6h to take 15% OFF your next order!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“USE MY DISCOUNT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06

Send timing

Day
Saturday
Local hour
8am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clinically proven to remove Nonenal aging odor”efficacy · unsubstantiated
  • “Japanese clean beauty”ingredient · unsubstantiated
  • “Natural & Anti-Nonenal”ingredient · unsubstantiated
  • “As seen on Shark Tank”social proof · substantiated
  • “30 Day Money-Back Guarantee”guarantee · substantiated
  • “Thoughtful care for mature skin”efficacy · unsubstantiated
Products featured
  • Deodorizing Soap with Persimmonbestseller
  • Purifying & Deodorizing Body Wash with Persimmonbestseller
  • Aluminum Free Natural Deodorant with Persimmonbestseller
  • 3-Pack of Purifying & Deodorizing Body Wipes with Persimmonbestseller
  • Purifying & Deodorizing Hair Shampoobestseller
  • Deodorizing Room Spray with Persimmonbestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.