How Mirai Clinical built this send β a ingredient efficacy email shipped as user-generated on Sunday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Mirai Clinical does discount it averages 17.1% off β 5.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Ingredient Efficacy
Creative format
User-generated
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
She said, "I can smell nonenal on you!"
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βLearn Moreβ
Destination
Product page
Links straight to a single product.
Verb framing
Learn / Read
Learning words β 'Learn how', 'Read more'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βThe tannins in persimmon soap target and eliminate nonenal odor, which regular soaps can't handle.βefficacy Β· unsubstantiated
βNonenal is a natural part of agingβingredient Β· substantiated
Products featured
Deodorizing Soap with Persimmonhero
Kujola
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