Mirai Clinical/Ingredient Efficacy/email teardown

What is that smell? πŸ’¨

How Mirai Clinical built this send β€” a ingredient efficacy email shipped as user-generated on Sunday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mirai ClinicalcampaignPreheader: β€œI can smell nonenal on you... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.70
Sent
Sun Β· 6pm
Format
User-generated
How this send compares
  • When Mirai Clinical does discount it averages 17.1% off β€” 5.4 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Ingredient Efficacy
Creative format
User-generated
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
She said, "I can smell nonenal on you!"
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email β€” no discount or incentive.
Depth
β€”
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.72
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œLearn More”
Destination
Product page
Links straight to a single product.
Verb framing
Learn / Read
Learning words β€” 'Learn how', 'Read more'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œThe tannins in persimmon soap target and eliminate nonenal odor, which regular soaps can't handle.”efficacy Β· unsubstantiated
  • β€œNonenal is a natural part of aging”ingredient Β· substantiated
Products featured
  • Deodorizing Soap with Persimmonhero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.