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Mirai Clinical/Clinical Results/email teardown

Why UCLA Scientist Joined Mirai Clinical

How Mirai Clinical built this send — a clinical results email shipped as editorial / long-form on Tuesday at 7pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mirai ClinicalcampaignPreheader: “Dr. Yoko explains why aging odor isn't a hygiene issue and exactly how to target it. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.55
Sent
Tue · 7pm
Format
Editorial / long-form
How this send compares
  • When Mirai Clinical does discount it averages 17.1% off — 5.4 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Ingredient Science
Hero headline
Why UCLA Scientist Joined Mirai Clinical
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Only Mirai Soap eliminates 97% of Nonenal (aging) odor”efficacy · substantiated
  • “Mirai contains 97% Deodorizing Tannin Concentrate vs. 0.9% in competitors (just persimmon juice)”ingredient · substantiated
  • “UCLA researcher Dr. Yoko joined Mirai Clinical to help understand skin chemistry and Nonenal”social proof · unsubstantiated
  • “Shark Tank: 'This particular product is based on persimmon, solves for men and women over 40 to eliminate the odor of Nonenal.'”social proof · substantiated
  • “The Washington Post: 'Left me feeling very clean'”social proof · substantiated
  • “Dr. Jeannie Giese: 'I highly recommend my patients.'”social proof · substantiated
Products featured
  • Persimmon Soap Bar
  • Persimmon Body Wash
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.