Mirai Clinical/Founder Story/email teardown

Your 15% OFF ๐Ÿ”“ Why Grandma was bullied...

How Mirai Clinical built this send โ€” a founder story email shipped as editorial / long-form on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mirai ClinicalflowPreheader: โ€œHow one โ€œughโ€ became Mirai Clinical อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ โ€
Offer
15% off
Voice warmth
0.88
Sent
Tue ยท 8am
Format
Editorial / long-form
How this send compares
  • 15% off โ€” 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
  • Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set โ€” right on the set median.
01

Message & creative

Message theme
Founder Story
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
My Grandma Was Bullied...
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price โ€” the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
โ€œWeโ€โ€œYouโ€
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 โ€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
โ€œGET 15% OFFโ€
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ€” 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • โ€œJapanese persimmon extract eliminates Nonenal aging odor naturallyโ€efficacy ยท unsubstantiated
  • โ€œCenturies-old secret ingredientโ€ingredient ยท unsubstantiated
  • โ€œNatural and Anti-Nonenal formulaโ€ingredient ยท unsubstantiated
  • โ€œ30 Day Money-Back Guaranteeโ€guarantee ยท substantiated
Products featured
  • Persimmon Body Care Collectionhero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed โ€” it is not part of the indexed analysis above.