How Mirai Clinical built this send — a brand story email shipped as animated / gif on Monday at 8am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Mirai Clinical does discount it averages 17.1% off — 5.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Brand Story
Creative format
Animated / GIF
Secondary: Plain-text
Secondary theme
Clean Ingredients
Hero headline
Welcome to the Mirai community — Clean, Fresh & Confident starts here
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“MEET THE TEAM”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Monday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Eliminate Nonenal aging odor and other body odors, naturally”efficacy · unsubstantiated
“Natural, deodorizing products thoughtfully crafted to target Nonenal odor and support healthy, radiant skin”ingredient · unsubstantiated
“Female founded, minority owned, small business with immigrant roots”social proof · substantiated
Products featured
Persimmon Deodorizing Productshero
Kujola
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