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Mirai Clinical/Efficacy / Clinical Results/email teardown

You’re in. OPS is out. (Old People Smell)

How Mirai Clinical built this send — a efficacy / clinical results email shipped as mixed / modular on Wednesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Mirai ClinicalflowPreheader: “Say goodbye to aging odor with exclusive discount! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.80
Sent
Wed · 8am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
  • Voice warmth 0.72 for Mirai Clinical vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Efficacy / Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
15% OFF Just For You — Say Goodbye to Aging Odor
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Claim 15% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Mirai Clinical eliminates 97% of Nonenal (aging) odor”efficacy · substantiated
  • “97% elimination vs. minimal elimination by others (bar chart)”efficacy · substantiated
  • “100K Happy Customers & Counting”social proof · unsubstantiated
  • “Only Mirai Soap eliminates 97% of Nonenal (aging) odor”efficacy · substantiated
Products featured
  • Mirai Clinical Purifying & Deodorizing Body Washhero
  • Mirai Clinical Soap Barhero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.