Need curl inspo or tutorials? Follow us on social.
How Miss Jessie's built this send — a social community email shipped as user-generated on Friday at 5am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Miss Jessie's does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.79 for Miss Jessie's vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Community
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Looking for curl inspo? Follow us on social media!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Visit Our YouTube Channel”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
16
Multi-CTA layout
Primary destination URL
miss-jessies.attentivemail.com
No UTM tagging detected
Tracking domain
miss-jessies.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
5am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Hair tutorials & tips on how to properly use our products for the best curls”efficacy · unsubstantiated
Products featured
Jelly Soft Curls
Multi Cultural Curls
Baby Buttercreme
Honey Harm Less
Curly Meringue
Pillow Soft Curls
Quick Custard
Coily Custard
Kujola
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