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Miss Jessie's/New Signup Welcome Offer/email teardown

Thanks for joining Miss Jessie's! ✨Your 20% OFF code is inside

How Miss Jessie's built this send — a new signup welcome offer email shipped as mixed / modular on Wednesday at 5am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Miss Jessie'sflowPreheader: “Now you'll be up-to-date on all things Miss Jessie's. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.85
Sent
Wed · 5am
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.79 for Miss Jessie's vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Signup Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Curl Type Education
Hero headline
THANK YOU FOR SIGNING UP! ENJOY 20% OFF WITH CODE [redacted]
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP MISS JESSIE'S”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
miss-jessies.attentivemail.com
No UTM tagging detected
Tracking domain
miss-jessies.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
5am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “CEW Beauty Award Finalist 2024 — Pillow Soft Curls”ranking · substantiated
  • “No petroleum, no paraffin, no animal testing”ingredient · substantiated
  • “No mineral oil, no paraffin, no artificial colors, no animal ingredients, no petroleum, no sulphates, no phthalates, no animal testing — Jelly Soft Curls”ingredient · substantiated
  • “The Proven Expert in Curls. Period!”efficacy · unsubstantiated
  • “Nearly 3 decades of experience perfecting Miss Jessie's products”efficacy · unsubstantiated
Products featured
  • Pillow Soft Curlsbestseller
  • Jelly Soft Curlsbestseller
  • Leave-In Condishbestseller
  • Multicultural Curlsbestseller
  • Baby Buttercreme
  • Curly Buttercreme
  • Curly Pudding
  • Super Sweetback Treatment
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.