Upgrade your Wash Day with these new Miss Jessie's products
How Miss Jessie's built this send — a new launch email shipped as product hero on Wednesday at 5am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Miss Jessie'scampaignPreheader: “Open for a list of new Miss Jessie's products to add to your #WashDayStaples ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.75
Sent
Wed · 5am
Format
Product hero
How this send compares
When Miss Jessie's does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.79 for Miss Jessie's vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
SHOP OUR NEW PRODUCTS
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$35
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
miss-jessies.attentivemail.com
No UTM tagging detected
Tracking domain
miss-jessies.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
5am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Sulfate-free formula that offers a better kind of cleanse”ingredient · unsubstantiated
“No sulfates, no parabens, no mineral oil, no animal testing, no animal ingredients”ingredient · unsubstantiated
“Removes product buildup without leaving hair stripped or dried out”efficacy · unsubstantiated
“Moisturizes, protects, and detangles dry hair like nothing else”efficacy · unsubstantiated
“THE BEST DARN CO WASH CLEANSER PERIOD”ranking · unsubstantiated
“THE BEST DARN CONDITIONER PERIOD”ranking · unsubstantiated
“THE BEST DARN SULFATE FREE SHAMPOO PERIOD”ranking · unsubstantiated
Products featured
Don't Want No Sudsnew
Soften Me Upnew
Harm Me Knotnew
Honey Sweet & Nicenew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.