How mixsoon built this send โ a welcome discount email shipped as product hero on Thursday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off โ 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.72 for mixsoon vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
DON'T FORGET YOUR GIFT
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
20% off
Promo phase
Reminder
A mid-sale nudge โ 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โWe only use trusted locally sourced ingredients for healthier skin.โingredient ยท unsubstantiated
โWe use 72-hour megasonic low-temperature extraction to preserve active ingredients.โingredient ยท unsubstantiated
โWe ensure to only contain what's necessary for your skin.โingredient ยท unsubstantiated
โReal results, better price โ We use only the best ingredients and skip the unnecessary packaging.โefficacy ยท unsubstantiated
Products featured
Bean Creamhero
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.