kujolaEnter app

MOB Beauty/Welcome First Order Discount/email teardown

Last chance for 10% off your first order!

How MOB Beauty built this send — a welcome first order discount email shipped as mixed / modular on Monday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MOB BeautyflowPreheader: “Thanks for joining the MOB community ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.72
Sent
Mon · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.75 for MOB Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Welcome First Order Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Welcome to MOB Nation — 10% OFF Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “High-performance, clean, plastic-free, and vegan formulas”ingredient · unsubstantiated
  • “Non-drying formula with antioxidants, vitamins, and plant waxes to soothe and seal in moisture”ingredient · unsubstantiated
  • “Waterproof, all-day formula that stays put”efficacy · unsubstantiated
  • “Cult status, one-swipe wonder”social proof · unsubstantiated
  • “Leaping Bunny certified (cruelty-free)”sustainability · substantiated
  • “Founding Member of PACT Collective”sustainability · substantiated
  • “Choose Cruelty Free certified”sustainability · substantiated
Products featured
  • Soft Matte Lipstick
  • Cream Clay Eyeshadowbestseller
  • Smooth Precision Lip Liner
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.