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MOB Beauty/New Subscriber Welcome Offer/email teardown

Welcome to MOB!

How MOB Beauty built this send — a new subscriber welcome offer email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MOB BeautyflowPreheader: “For a limited time, save 10% on your first order. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.75
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.75 for MOB Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Subscriber Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
Welcome to MOB Nation
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Our best-selling Cream Clay Eyeshadow offers one-swipe payoff in shades ranging from neutral to playful.”efficacy · unsubstantiated
  • “Apply with fingers or a brush and wear sheer or saturated for endless looks.”efficacy · unsubstantiated
  • “Community Fave — bestselling product framing”social proof · unsubstantiated
  • “5-star review: 'Obsessed with this formula! It's so soft and creamy, feels weightless on the skin, and blends like an absolute dream.' — Aria R.”social proof · substantiated
  • “Leaping Bunny certified (cruelty-free)”sustainability · substantiated
  • “Founding Member of Pact Collective”sustainability · substantiated
  • “Choose Cruelty Free certified”sustainability · substantiated
Products featured
  • Cream Clay Eyeshadowbestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.