How Moira Cosmetics built this send — a social media follow email shipped as editorial / long-form on Friday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Moira Cosmeticscampaign
Offer
Full price
Voice warmth
0.85
Sent
Fri · 7am
Format
Editorial / long-form
How this send compares
When Moira Cosmetics does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.78 for Moira Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Media Follow
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Brand Community
Hero headline
Follow us on Social Media!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Check us out across our different social media channels”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
Kujola
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