How Montale Parfums US built this send β a discovery sampling email shipped as product hero on Tuesday at 2pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Montale Parfums US does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.70 for Montale Parfums US vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discovery Sampling
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Fragrance Quiz
Hero headline
Find Your Signature Scent
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$150
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSTART SAMPLINGβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βLuxury Sampled Your Wayβefficacy Β· unsubstantiated
Products featured
Discovery Kithero
My Little Treasure Box
Kujola
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