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MoonstoneSeven/New Customer Welcome Offer/email teardown

Here's your $10 OFF welcome gift ✨

How MoonstoneSeven built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 6pm, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MoonstoneSevenflowPreheader: “Luxury hair care designed for real life ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$10 off
Voice warmth
0.72
Sent
Tue · 6pm
Format
Mixed / modular
How this send compares
  • Voice warmth 0.72 for MoonstoneSeven vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Luxury Hair Care
Hero headline
Welcome To Your Best Hair Days
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$75
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Get $10 Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link, preference center
06

Send timing

Day
Tuesday
Local hour
6pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Reduces drying time”efficacy · unsubstantiated
  • “Enhances curl definition”efficacy · unsubstantiated
  • “Preserves styles”efficacy · unsubstantiated
  • “Prevents breakage”efficacy · unsubstantiated
  • “Double-lined luxury”ingredient · unsubstantiated
  • “Silky smooth results”efficacy · unsubstantiated
Products featured
  • The Hair Plophero
  • The Satin Sleeper
  • Miracle Moisture Oil
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.