๐ฑ don't forget you have 15% OFF your first order.
How Moroccan Elixir built this send โ a discount led email shipped as mixed / modular on Thursday at 3pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.77 for Moroccan Elixir vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
don't forget your 15% off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge โ 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop nowโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โORIGINAL 100% Pure Argan Oilโingredient ยท unsubstantiated
โ100% Pure Argan Oilโingredient ยท unsubstantiated
โAGELESS Renewing Argan Face Oilโefficacy ยท unsubstantiated
โRADIANCE Brightening Face and Eye Serumโefficacy ยท unsubstantiated
Products featured
ORIGINAL 100% Pure Argan Oilhero
PRICKLY PEAR SEED CACTUS Oil
Argan+Prickly Pear Cactus Beauty Oil
Argan Oil Shower Gel
Argan Oil Body Butter
Argan Oil Shower Gel + Body Butter Set
Moroccan BLACK SOAP (Lavender)
Moroccan BLACK SOAP w/ ARGAN
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.