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Morphe/Social Proof/email teardown

LOCK IN YOUR MAKEUP FOR SUMMER

How Morphe built this send — a social proof email shipped as product hero on Wednesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MorphecampaignPreheader: “Meet our #1 best-selling mist. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.60
Sent
Wed · 4pm
Format
Product hero
How this send compares
  • When Morphe does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.61 for Morphe vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Summer Readiness
Hero headline
GET SUMMER-READY IN ONE SPRITZ
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP CONTINUOUS SETTING MIST”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “#1 all-time best-selling micro-fine mist”ranking · unsubstantiated
  • “Based on a 31-person clinical study”efficacy · substantiated
  • “Five-star-rated, again & again”social proof · unsubstantiated
  • “Satisfaction guaranteed – 30 days to fall in love”guarantee · substantiated
Products featured
  • Continuous Setting Mist$35bestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.